Pharmaceutical
Brand Update


Developed and expanded the brand system for Radius Health, a biopharmaceutical company, evolving a minimal identity into a more complete and usable brand across multiple touchpoints.

Pharmaceutical
Brand Update


Developed and expanded the brand system for Radius Health, a biopharmaceutical company, evolving a minimal identity into a more complete and usable brand across multiple touchpoints.

Pharmaceutical
Brand Update


Developed and expanded the brand system for Radius Health, a biopharmaceutical company, evolving a minimal identity into a more complete and usable brand across multiple touchpoints.

Deliverables

  • Art direction

  • Branding for print and digital campaigns

  • Internal and external communications

  • Corporate website redesign

The Challenge

Support a growing company with limited brand assets, creating a range of campaigns and communications without the time or budget for a full rebrand.

Approach

Treated each new deliverable as an opportunity to build and refine the brand system.

Extended the existing identity across internal communications, employee-facing materials, and B2B campaigns, using each touchpoint to add structure and consistency.

This work culminated in a redesigned corporate website that brought the expanded brand together in a single, cohesive experience.

The Result

Evolved the brand from a minimal set of elements into a more cohesive, recognizable system applied across campaigns, communications, and digital platforms.

The redesigned website reflects this growth, showcasing a more developed and consistent brand presence.

© 2025 Kyle Rose

© 2025 Kyle Rose

© 2025 Kyle Rose

© 2025 Kyle Rose