Cancer Awareness Campaign

Developed art direction and storyboards for a series of awareness videos supporting Prostate and Ovarian Cancer Awareness months.

Cancer Awareness Campaign

Developed art direction and storyboards for a series of awareness videos supporting Prostate and Ovarian Cancer Awareness months.

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Deliverables

Art direction
Animation storyboards

The Challenge

Communicate key statistics, symptoms, and guidance around when to see a doctor, while keeping the tone approachable and not overly heavy given the subject matter.

Approach

Used color cues from awareness ribbons—soft blue for prostate cancer and turquoise for ovarian cancer—to establish a clear visual foundation.

Translated key information into concise, infographic-style sequences, breaking content into digestible segments while maintaining a lighter, more approachable tone.

The Result

Delivered a series of clear, engaging videos that balanced educational content with an approachable tone. The videos were used across social media to support awareness efforts and extend reach.

From MSNBC sets to Xbox pop-up living rooms, my experiential work aimed to pull attendees into the story of the brand.

Each activation was created in conjunction with agency partners, whether arming gaming press with the tools to dominate, giving players hands-on access to a new console, or turning broadcast sets into immersive event spaces. These projects showcase how a carefully crafted environment can turn audiences into active participants and leave a memorable impression.

Some of the work shown here was pitch work, demonstrating the potential of story-driven brand experiences.

Deliverables