Corporate Clients
(Includes Agency Partnerships)
Deliverables
Branding and art direction for an experiential event
The Challenge
CFLM is a defining annual moment for Boehringer Ingelheim’s leaders to align, strategize, and set the tone for the year ahead. For 2025, the challenge was to create an experience that went beyond presentations—something memorable, engaging, and capable of sparking momentum for the future.
Our Approach
Working with toddstreet, we leaned into music as a metaphor for connection and energy. Like a great setlist, a leadership experience should unite, energize, and amplify impact. For the hero theme, we integrated Boehringer Ingelheim’s actual sound logo as a dynamic audio wave—reinforcing brand identity while setting the rhythm for the entire experience. The creative direction took inspiration from a high-energy music festival, prioritizing connection over presentation, acceleration over nostalgia, and growth over stagnation. The result was a bold, immersive vision designed to fuel leadership and momentum.
The Result
The pitch resonated with BI’s leadership team, leading to a win and moving the project into full production.
The Challenge
During the COVID-19 lockdown, BlackRock needed to pivot their leadership meetings into a virtual format. The challenge went beyond simply streaming presentations—they also needed an engaging way to include sponsor partners through interactive “booths” while maintaining the professionalism and polish expected of the BlackRock brand.
Our Approach
Working with toddstreet, I designed a clean, bold virtual meeting platform that mirrored BlackRock’s distinct branding. The site integrated live presentations with hyperlinked scheduling, while digital sponsor booths provided easy access to relevant resources and networking opportunities. To extend the experience, I carried the creative through to a post-event recap newsletter, ensuring continuity and reinforcing key takeaways.
The Result
The event delivered a seamless and memorable virtual experience that felt unmistakably BlackRock. The combination of bold design, user-friendly interactivity, and brand consistency helped keep leadership connected while elevating sponsor visibility in a meaningful way.
Deliverables
Virtual meeting platform
Post-meeting recap newsletter
Deliverables
Art direction
Branding
Digital ad campaign
The Challenge
Citi needed a B2B campaign to support their restructuring of enterprise digital banking solutions. Their main priorities were communicating security, emphasizing the global reach of their offerings, and demonstrating how all products work seamlessly together.
Our Approach
We developed a cohesive digital campaign centered around a conceptual, continuous “light arc.” This concept built on Citi’s evolving arc iconography, presenting it in a more abstract, modern way. The light arc never starts or stops in any single piece, signaling the continuity and reliability of Citi’s services across the enterprise.
The Result
Despite multiple rounds of corporate restructuring and evolving brand requirements, we delivered a cohesive campaign that maintained visual consistency, reinforced Citi’s key messages, and supported a seamless rollout across all touchpoints.
The Challenge
Clovis Oncology wanted a series of awareness videos for Prostate and Ovarian Cancer Awareness months. They aimed to highlight statistics, symptoms, and when to see a doctor, but given the sensitive subject matter, they wanted the content to feel approachable rather than heavy.
Our Approach
Using the soft blue from the prostate cancer awareness ribbon and the turquoise from ovarian cancer, we created a fresh, infographic-style video. Key information was distilled into bite-sized, digestible segments, balancing educational messaging with a lighter, approachable tone to ensure clarity and engagement.
The Result
The final videos were fun, engaging, and educational, and Clovis successfully used them across social media to raise awareness..
Deliverables
Art direction
Animation storyboards
Deliverables
Creative and art direction, Branding, Digital presentation, Digital signage, Print branding, Environmental graphics
The Challenge
Novo Nordisk needed a tradeshow booth to celebrate the opening of their new office at the Hayden Research Campus in Boston. Their goal was to showcase the intersection of science and technology, reinforcing their promise while introducing the company to the Boston community.
Our Approach
Working off the theme of blending science and technology, we built the creative around “Unexpected Pairing, Unparalleled Innovation.” A parallel dual-line motif was used throughout as a metaphor for these two pillars. Bold color blocking was combined with abstracted science and tech imagery to create a visually striking, cohesive experience that extended across the physical and digital presence.
The Result
The opening space was transformed into an immersive, unmistakably Novo Nordisk experience. By integrating local tech and health innovations, the design reinforced NNI’s role in shaping Boston’s med-tech landscape. The cohesive branding extended from the office environment to the exhibition and speaker presentations, ensuring a unified, high-impact presence.
The Challenge
Radius Health, a young biopharmaceutical company, had a minimal brand presence. They needed a variety of internal and external campaigns but lacked the time and budget for a full rebrand.
Our Approach
We approached each new deliverable as an opportunity to expand and refine their brand system. From internal communications and employee swag to B2B campaigns, every touchpoint helped solidify their visual and verbal identity. This effort culminated in a redesigned corporate website, which fully showcased the evolved brand.
The Result
Over the course of the engagement, we transformed Radius Health’s branding from a simple color palette, logo, and typeface into a cohesive, living brand with personality and identity. The redesigned website stands as a testament to how strategic refinement and polish can elevate a company’s presence.
Deliverables
Art direction, Branding for print and digital campaigns, Miscellaneous internal and external communications, Corporate website redesign
Deliverables
Theme graphic
The Challenge
Novo Nordisk needed straightforward, cohesive branding for an internal communications campaign called “We Lead the Way” to support the rollout of their new product, Wegovy.
Our Approach
Given the product was new, we kept the design aligned closely with existing Novo Nordisk/Wegovy branding, ensuring consistency while creating a visually recognizable theme for the campaign.
The Result
The theme graphic was successfully applied across a variety of internal campaign materials, helping unify communications and reinforce the “We Lead the Way” messaging.
