Deliverables

Theme graphic

The Challenge

Create a clear, cohesive visual for an internal campaign, aligning with established Novo Nordisk and Wegovy branding while introducing a distinct, recognizable theme.

Approach

Worked within existing brand guidelines to ensure consistency with the newly launched product, while developing a simple, adaptable graphic that could anchor campaign materials.

Focused on clarity and flexibility so the theme could extend easily across internal communications.

The Result

Delivered a theme graphic that was applied across a range of internal materials, helping unify communications and reinforce the campaign messaging.