Deliverables

• Logo

• Visual identity system

• Social media assets

• T-shirt design

The Challenge

Create a brand that feels casual and welcoming, avoiding overly competitive league aesthetics while still being clear and recognizable as an organized club.

Approach

Designed a crest-style logo that plays off the idea of a social club, giving the brand a familiar, approachable feel.

Incorporated a warped “TNT” wordmark reflected in a flaming pinball—a nod to the “Lazarus ball”—adding a bit of insider reference without losing clarity.

Used bright, energetic color inspired by the glow of machines in a dark bar, and carried the system across apparel and social media to keep things consistent.

The Result

Delivered a cohesive identity that feels approachable and fun, and has been consistently used across weekly events and communications. Attendees regularly commented on the look, helping establish Thursday Night Tilts as a recognizable, welcoming community.