Deliverables

• Series of digital illustrations

• Prints and greeting cards

The Challenge

Reinterpret widely recognized characters as influencers in a way that feels contemporary and culturally relevant, while maintaining their core identity and appeal.

Approach

Applied editorial fashion aesthetics to position each character as an influencer, using styling, composition, and attitude to create a believable, lifestyle-driven presence.

Balanced recognizable character traits with updated visual direction so each piece feels both familiar and recontextualized.

The Result

Produced a series that resonated with audiences online and translated successfully into prints and greeting cards, demonstrating strong engagement and audience appeal.

Initially published online.