Deliverables

• Creative and art direction for experiential activations

• Large-scale graphics and environmental branding

• Wayfinding systems

• Attendee swag

The Challenge

Create engaging, story-driven experiences across a range of brands and environments, each with different audiences, goals, and spatial constraints.

Approach

Designed immersive environments that guide attendees through each experience, using environmental graphics, spatial storytelling, and branded touchpoints to support both interaction and clarity.

Collaborated with agency partners to develop concepts ranging from product-focused activations to fully branded environments, ensuring each experience balanced narrative with usability.

The Result

Delivered a range of experiential concepts and activations across multiple clients, demonstrating the ability to translate brand stories into engaging, memorable environments.

Work includes both executed activations and pitch concepts developed to explore and communicate experience design direction.