From MSNBC sets to Xbox pop-up living rooms, my experiential work aimed to pull attendees into the story of the brand.

Each activation was created in conjunction with agency partners, whether arming gaming press with the tools to dominate, giving players hands-on access to a new console, or turning broadcast sets into immersive event spaces. These projects showcase how a carefully crafted environment can turn audiences into active participants and leave a memorable impression.

Some of the work shown here was pitch work, demonstrating the potential of story-driven brand experiences.

Deliverables

• Creative and art direction for experiential activations

• Large-scale graphics and environmental branding

• Wayfinding

• Attendee swag